UK’s biggest operators pledge £100m to help problem gamblers

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The UK’s biggest gambling operators have promised to make a contribution of £100m to bettering treatment and care for problem gamblers.

Bet365, GVC, William Hill, PaddyPower Betfair, and Sky Bet have all made a pledge to increase their contribution to GambleAware from 0.1% to 0.25% of the annual revenue. It is aimed that this contribution will be 1% by 2023.

These five operators – which include some bingo brands – are all members of The Betting and Gaming Council, an assocation that champions the upholding of industry standards through its comprehensive code of conduct.

Benefitting gambling charities use the annual contributions towards funding research, education and treatment of problem gambling. This £100m boost will go a considerable way.

The majority of these operators are also engaged with the UK Gambling Commission’s safer gambling industry groups, which were created to make gambling products, marketing strategies and casino VIP schemes safer for all players.

Specifically, The Council is committed to spending £10m annually on educating young people aged 11 to 19 years old about safer gambling as well as the dangers of problem gambling. GamCare’s own gambling education projects will receive a further £2.5m.

Matt Hancock, Health Secratary, welcomed the announcement, saying:

“I’m delighted the Betting and Gaming Council is taking these steps to support treatment and provision for problem gamblers.

“The Government will continue to tackle the consequences of problem gambling by rolling out specialist services on the NHS, which will offer expert care and treatment for those who need it.”

The Betting and Gaming Council was founded in 2019. It was part of a new safer gambling initiative designed to reduce gambling harm through education, a tougher stance on gambling marketing and improved services for problem gamblers.

Safer Gambling Week 2020, which runs from 19 to 25 November, is a step in the right direction for publicising resources and services for problem gamblers, which are helped massively by funding from the industry and support from the Government.

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